& Olds

New Studio

Happy to announce the opening of Poulsen Projects, my new studio.
Through Poulsen Projects I will launch products designs independantly and through collaborations with established stores and brands, as well as continuing to do design and art direction for confident brands.

Sign up for news and thoughts from Poulsen Projects here.


New Google Identity Design asked me what I though about the new Google identity. Read my opinion here alongside the other "branding gods":

The Branding Gods (Mostly) Love Google's New Logo.


Typography Spotlight

Check out my thoughts on working with typography in Art Directors Club's interview with me here.


Bloomberg Businessweek

Bloomberg Businessweek asked 7 top design firms to re-imagine "net Neutrality" with a new name and visual.
See my contribution with other 6 here.


Apple Talk

Art Directors Club New York invited me to speak in the Apple store in Soho.
If you are in New York please join me for the talk and come curious with questions for the Q&A.

Read more and register for the event here.


Bloomberg Businessweek

I am excited to be featured in Bloomberg Businessweek, imagining a flag for the UK without Scotland.
See my design alongside other designers from Siegel+Gale, Base Design, Bruce Mau Design, Chermayeff & Geismar & Haviv, Hug, and Pentagram here..


Creative Director

Very happy to announce that I have been promoted to Creative Director at Siegel+Gale.
I will continue my work there elevating the design and experiences for major brands.


Computer Arts Branding Annual 2014

I am on the panel of curators for the Computer Arts Branding Annual 2014.
Check it out in a newsstand near you now.


All things visual

New look and new stuff, all the time, on my blog, SomethingByNight.

Check it here.


Innovation By Design Award

The redesign of the USATODAY won the Fast Co Design Innovation By Design Award 2013. Read more here and see the rest of the winners.



After 3+ years at WolffOlins I am leaving for new challenges as Associate Creative Director at SiegelGale.


Cannes Lions Silver

Extremely happy to hear that Cannes Lions awarded our work for USA TODAY a Silver Lion.
So honored to receive a Lion amongst all that amazing work.


Cannes Lions Shortlist

So happy to see our work for USA TODAY being shortlisted for Cannes Lions 2013.
See all the shortlists here.


Silver Obie Award

Happy to hear we won a SIlver Obie Award for our USA TODAY Grand Central Station Domination advertising campaign.

See the list of winner here.


ADC Silver Cube

I am very happy to announce that our USA TODAY newspaper re-design was awarded a Silver Cube from the prestigious Art Directors Club Annual Awards.

See all the winners here.


ADC Lecture

This Saturday I will be doing a lecture and workshop for high school juniors at the Art Directors Club New York.

"Each spring and fall, rising stars of design lead a series of Saturday Career Workshops for NYC public high school students. Students work with one creative each week to learn about graphic design, art direction, copy writing, or any number of different fields in communication."


Culture Identities book feature

I am featured in the new book Culture Identities by Gestalten.
There is some very nice work in there from all over the world!


92nd Annual ADC Awards Jury

This week I will be part of the Art Directors Club design jury at the 92nd Annual ADC Awards in New York. Judging the best design work from the US and around the world.

Read more about the show and the jury here.


Best of 2012

At Wolff Olins our USA TODAY and Windows logos are both placed on Under Consideration's best louboutin uk logos of 2012 list.

See the list here.


Fast CO's best Branding

USA TODAY rebrand mention in Fast CO's best branding of 2012.
See their story here. I love the NASA rebrand by Base Design that unfortunately was not used.

See the full story here.


Parsons morning lecture

Rise and Shine, today I am giving a morning lecture at Parsons The New School.
I will be talking about "Ideas in Design" followed by a Q&A from the students.


Career Feature

Check out Computer Arts 8-page feature on my career from student to Wolff Olins in their Design Career Handbook.
In stores now!


USA Today rebrand

Today we are launching the rebrand of one of USA's iconic brands, USA Today.
At Wolff Olins we have redesigned their identity, created a new typeface and redesigned the newspaper.

More to follow..


Handmade Packaging Workshop

I am happy to have my package design for Ribe Bryghus featured in 'Handmade Packaging Workshop' by Rachel Wiles.


Judging the Lotus Awards

Next week I will be going to Vancouver, to join the jury in this years Lotus Awards.
–The annual Lotus Awards is a competitive advertising awards show that celebrates creative excellence in British Columbia.


Los Logos 6

New Los Logos 6 book out!
Featuring some of my work:
Anonymous, Tegnestuen Hus, Current TV etc.


Artcrank tonight!

Check out the show tonight opening with a selection of posters from illustrators and designers in New York!


D&AD Award

I am so exited to have received a D&AD award, for the Wolff Olins's work for Current TV.
See more here



I am happy be selected to be a part of ARTCRANK NY, an art show exhibiting custom poster art inspired by biking.
See more about the show and the rest of the selected artist at

Show opening Thursday, August 9th.


Adobe: Behind The Design

Adobe features me in the second video of the series Behind The Design.
Check out my video here.


Computer Arts Update

My opinion piece on identity design is now online on the main page of Computer Arts or direct here.



There is a feature on me and my work in Communication Arts "Fresh" section.
Go to to read/see it.



Adobe Interviewed me about the creative process, check it here or here if you are a member of NAPP


Brand New Award

At Wolff Olins our Current TV received a Best in Category Brand New Award for Identity.

Thanks to the Brand New Jury!


Honorary Mention

Wolff Olins projects Belkin and Asian Art Museum was given a honorary mention at the Brand New Awards!


Computer Arts

I did the opinion piece in this months Computer Arts, go grab a copy at your local magazine dealer!


ADC Jury

I am honored and exited to be part of the Design Jury for this years Art Directors Club Award!


Belkin re-designed

Check out a preview of our new identity for Belkin


Feature on The Dieline

My packaging design for Ribe Brewery is featured on the worlds biggest packaging design blog, The DIeline today.

Check it out!



Friday I am giving a talk on corporate Identity at Parsons New School of Design in New York.


.dk – .com

My website moved a year (& 4 months) later than me, from .dk - .com.
So go to in the future, thanks!


Core77 Award

My design of the Scanwood packaging
received the Core77 Proffessional
runner up award.


Designers Universe

Hot off the press – My work is featured in new book Designers Universe – The Wow Factor, from Chinese Sandu Publishing Co.


New Young Guns

This year I was honored to be a part of the jury for the prestigious Art Directors Club Young Guns.
The Award that I received last year.
And the Winners are.


Hurricane Irene

A busy week back at work in New York:
First I was greeted by my first earthquake and now I am locked up waiting for Hurricane Irene to pass by, hopefully not causing more than a little bit of chaos and empty bread and water shelves in the supermarkets.


Around Europe Packaging

Check out a couple of my projects, EcoProtein, Scanwood and Widex, in the new book Around Europe Packaging, by Louboutin Heren Schoenen Index Books.


Adobe Panel Talk

Join me tonight as I am part of the Adobe Panel talk CONCEIVE, CREATE, DELIVER
The Panel consist of Jonathan Hills (Domani Studios), Karen Monahan (Wieden Kennedy) and me.
Moderated by Julie Lasky from Design Observer.

Art Directors Club, New York. 6.30-7.30 pm.
Reception afterwards.


Current TV

My first project coming out of Wolff Olins is now on the air.
Check out a sneak peek here.


Arts Institute of New york

Today I will be guest lecturing at The Arts Institute of New York, talking about identity and packaging design.


ADC Young Guns Jury

I am hounered to be part of the Art Directors Club Young Guns Jury, this summer.



Apple talk

I will be @ the Apple Store SoHo, NYC on March 28, 2011 presenting my work and thoughts on graphic design.

Stop by, make me nervous and say hello if you are in New York!


Books galore

Featured in new books – Los Logos Compass + Packaging Essentials and interviewed in 1000 Ideas by 100 graphic Designers.


90 cubes on the wall

This week is the opening of the Art Directors Club, New York, 90 Cubes on the Wall.
ADC invited a selection of ADC Cube Award Winners to interpret the ADC Cube for this poster exhibition.
My contribution is a black and white typographic illustration based on the kliche/term of thinking outside the box.


Bang Bang

Art Directors Club have selected me as one of the Young Guns of 2010.
I will be receiving the prestigious ADC Young Gun Award at the October 7th Award Ceremony in the Art Directors gallery space in New York.



Denmarks largest monthly Newspaper on branding, Markedsføring, has a feature about me, my work and my jump to Wolff Olins this week.


Los Logos 5

The new bigger and better Los Logos 5, Compass, book from Gestalten just came out featuring a selection of my work.

"Like its predecessors, this fifth edition in the Los Logos series offers a definitive overview of current developments and advancements in logo design with the high-quality selection of up-to-the-minute work that readers have come to expect."


Wolff Olins

I have left my Danish design family at Goodmorning Technology as I have been hired by Wolff Olins New York!
I will be starting my position as Senior Designer at Wolff Olins in June!

Wolff Olins is one of the leading branding and design agencies and have done incredible work for The 2012 London Olympics, New York city, (RED), Sony Ericsson, Telenor, Aol, New Museum etc.


Cannes Lions 2010

As part of the Young Creative Circle Award 2010 Robert Nagy and I will be attending Cannes Lions Advertising and Festival in France this next week. I will be a happy reunion with Cannes.


IF Award 2010

The Copenhagen Parts identity just received the coveted iF communication design award!

This year a total of 1,687 entries from 26 countries were submitted for the awards.
The Copenhagen Parts project received the Cross Media Communication Award for its iconic design across all printed matter, packaging and online media.


Creative Circle Awards 2010

This Saturday I received the Young Creative Circle Award 2010 in the designer louboutin stiefel schuhe category.
This was my third shortlist in a row and the second time I won the Award.

What a party!


EcoProtein shakes

The EcoProtein brand now also features organic and fresh protein shakes.
Available in major Danish grocery markets now (Føtex, Bilka, Døgn Netto etc)
The design of course related to the other products in the product series, however the shakes comes in an ultra light environmental friendly packaging.


World Champion

Mikkel Kessler (for whom I have done identity work and EcoProtein packaging design) is once again the WBC World Champion, as he beat Carl Froch in 12 rounds this Saturday in the Super Six turnament.




I was interviewed for as me and Robert Daniel Nagy, as Young Creative Circle Award winners, will be representing Denmark at Cannes Lions 2010 this summer.
Read the full article (in Danish) here.


Interviewing students

This weekend I'll be in Haderslev interviewing students at the entrance examination at the School of Visual Communication.
Good luck every one!


Lovely Package

Lovely Package features my typographic design for Danish Brewery Ribe Brughus.


Young Creative Circle Award Winner

Time for a beer! (and flowers)
- For the second time I won the Young Creative Circle Award and will be representing Denmark at Cannes Lions Advertising and Design Festival this summer!


Young Creative Circle Award 2010, shortlist

Together with Robert Daniel Nagy I was nominated in the design category of Young Creative Circle Award for the third year in a row!


Creative Circle Award 2010, shortlist

The Scanwood project has just been nominated for the Creative Circle Award 2010 in Packaging design!


Teaching Spice

Teaching the second round of the Spice Workshop at the School of Visual Comminucation, challenging the next class of students to create a unique and inspiring brand of spices. Focusing on brand development followed by great design.


Scanwood blog-hype

The new Scanwood packaging is taking a world tour on design blogs.
International blog's The Dieline's top ten packaging designs, Core77, Lovely Package, French EazyFood and Russian kAk.

I am not sure what the Russians are saying though, but hoping it's positive.



Back in Denmark I am teaching a week long workshop(SPice Workshop) in packaging design and concept development at The School of Visual Communication.


Trinidad & Tobago

In January I will be working with design agency Above Group in Port of Spain, Trinidad and Tobago.
I will be joining them in the process of a large local identity project and an identity/signage project (whilst also enjoying the weather).
If you are near the Caribbean please stop by and say hello!

- I'll be back in Denmark at Goodmorning Technology in the middle of February.


Xmas + New Year

I wish everyone a very merry Christmas and a Happy New Year!
Thank you for making 2009 an exciting year!

Let's make 2010 even better!


Brand New Writer

I have been chosen to be the first international writer on Under Consideration's designer louboutin blog, Brand New.
My first text is on the COP15 identity - you can read it here.


Designer toys exhibition

We, at Goodmorning Technology, were invited to take part in the Vinyl Copenhagen designer toy exhibition, with proceeds going to Danish Red Cross. All participants were given a doll to decorate, trash or make into a statement. Our contribution (we named him BoBo) is on show tonight at Karriere Bar and December – February at DAC, Danish Architecture Center.
Please come by DAC and see what he is putting on the wall and make your bid to take him home.


Widex in book again

Widex featured in another book, this time as a favorite design of Bronwen Edwards of Brandhouse, London. and Sharon Werner of Werner Design Werks.

This, to me, is one of the most innovative designs I have seen in ages.

It´s a piece of art.

Thank you for the comments!



Teaching another workshop at the School of Visual Communication, this time a "Format Workshop" with stamp & poster design combined.


Copenhagen Design Week '09

Check out our contributions from Goodmorning Technology to Copenhagen Design Week and our wall at Show How, where 4 design agencies were asked to decorate a wall, supporting the theme of the week, being social and environmental design and innovation.


Roskilde Festival

Back in Denmark for a week to finishing artwork with Robert Nagy for the world music/club scene Astoria at this years Roskilde Festival.
North Europe's biggest music festival. Be sure to check out the area (+Kanye West) at the festival. Stop by and say hello if you are there!


So Good They Named It Twice



Architecture sans frontieres winner!

Congratulations to Emil Hartvig, from Kontrapunkt, for making the winning proposal for the Architectes Sans Frontier logo competition in which I served as a jury member. All entries can be seen at tonights reception where we are honoring the winner(s).


CC shortlist

Creative Circle Shortlisting for the 2nd year in a row, in the Young Creative Circle design category.



Just got back from a second workshop where I guest tought on the School of Visual Communication in concept-development and execution in identity design.


Part of..

Art direction and identity design for exclusive shelfing system, check it out online on



I was asked to be in the jury for the logo competition for the danish division of world wide non-profit organization Architecture sans Frontieres, I’m very honored to help. Together we have send out the competition brief and we will be looking at proposals during the next couple of months.


Teaching Visual Communication

The School of Visual Communication asked Robert Daniel Nagy and I to plan a week long workshop in packaging design, we just came back from an amazing week of teaching in re-design of Denmark's national cola-hero Pepsi. Starting the week of with a (heated) discussion on the two re-designs from this year of Coca Cola and Pepsi.


Merry Christmas

Take your visions of grandeur to the dance floor this season with an expansive array of high summer styles from christian louboutin. Fresh sandals, low wedges, flats and christian louboutin sneakers take on a new persona in bold, shocking colours and unique embellishments. No one will be left without a dance partner with a 60mm wedge in the mix, and for those who like to get low on the floor, make way for an array of dazzling new flats. Now cut the lights and cue the disco ball, it’s time to shake your money maker!


Pitch winner

At Goodmorning Technology we just won Jordan Dental care, Scandinavia's biggest dental care brand, in an
international agency pitch. I just came back from our first visit at their head quarters in Oslo, Norway.
In the next months I will be working on a complete re-design of their packaging line.


Los Logos 4

The new gold book Los Logos 4 features a bunch of my projects; Ribe Bryghus, Ole Poulsen, Sceneskolen, Håndværksrådet etc.


D&AD + Creative Circle

Check out the D&AD Annual & Creative Circle year-book, both coming out this month, featuring the award winning Widex package.


Cannes Lions

As Robert Nagy and I won the Young Creative Circle Award we are going to be attending Cannes Lions to represent Denmark's leading young graphic designers.


D&AD selection

The Widex package received yet another honorary mention, this time the packaging design was selected for the prestigious D&AD annual 2008.


Creative Circle shortlist

The Widex Package is shortlisted for a Creative Circle Award, Denmark's (biggest) yearly design award, for best packaging design.


And the Winner is..

Look who is smiling in Markedsføring 08.04.08 in the article "And the winner is.." about the Creative Circle Award Show.


Print Mag. Award

The Widex Package receives the American Print Magazine Award
(no April fools)


IF award

The Widex package receives the German IF award.


Creative Circle Award

Robert Nagy and I received the Young
Creative Circle Award, in the design